Visuals matter on LinkedIn. So, if you are still using the default blue silhouette, as your background photo, it’s time to customize it and own that incredible piece of visual real-estate. The background photo allows you to give your page some personality and it is all about branding. Your background photo can do an amazing job at reinforcing your brand and differentiate your profile to make it unique yours.
Your background photo can connect you to industry, specialization, skills, you in action (live shot), or an event, service, or product. Think brand colors, images and fonts, your logo, tagline, services, contact information; anything really relevant that can speak your offerings. You can also change it once in awhile if you have something to showcase or market; almost like a temporary image to create short-term impact. This space should spell “opportunity” for you.