Never JUST share an article.
After you’ve published an article on PULSE, grab the URL and create an update about the piece, explaining who would benefit from reading it. This allows you to give more context and speak to the targeted audience. This even gives you the opportunity to ask a question.
LinkedIn is a social platform and great for discussions. By asking a question, you will increase your chances of feeding into the LinkedIn algorithm that likes comments way more than passive“likes.” Make sure your content is set up as a conversation or discussion starter as opposed to a mere link.