There are several sections in your LinkedIn profile/story that allow you to showcase your work and professional credentials and demonstrate your personality. All of these sections add dimension to your overall brand.
For example, use the project section to spotlight work that is pertinent to your profession. Be sure you have permission to use this material publicly on your profile. This is a great option for copywriters, graphic artists, conference speakers, and corporate trainers. What you decide to include here helps you set yourself apart from other candidates.
Professionals interested in learning more about you will dig deeper and you want to make sure they can find gold. Include relevant information in each of these sections such as publications, projects, courses, volunteer experience, and so on. Upload applicable media, presentations, pictures, and videos-whatever it takes to reinforce your personal brand.