Kaaren Whitney-Vernon is the SVP, Branded Entertainment at Shaftesbury, an award-winning
creator and producer of original scripted and factual content for brands, digital, television and film. Kaaren has a passion for understanding where content and audiences are moving. She is a sought-after speaker and a visionary for the future of marketing and branded entertainment. As President of the Canadian chapter of the globally organized Branded Content Marketing Association, she is working with members to bring a universally accepted measurement for branded content.
Kaaren and her team have created original works for many brands including RBC, Kimberly Clark, Nokia and Unilever. She has been quoted in BNN, Adweek, The Wall Street Journal, Globe and Mail, CBC, and she is a published member of the Forbes Agency Council.