That’s news to me.

Hi,

In a world where we are bombarded with too much information, more and more people are turning to newsletters for a curated version of what’s going on. But how do you make a newsletter that people actually want? For that we turn to an expert and the subject of this week’s video, Joanna Track, Founder and Executive Publisher of The Bullet.

The Bullet does an expert job of highlighting the information that’s important for you to know and combining it with fun facts and trivia that make you smile. Joanna is so sought after for her ability to distill information and tailor it to an audience that she has recently expanded her brand to include creating email newsletters for other companies.

Speaking of distilling, we are excited to announce that we have a new ambassador, The Society of Beer Drinking Ladies. Check out the link below to learn more about these amazing women.

In other news, we’re loving Reshma Saujani, Founder of Girls Who Code. Her Ted talk and recently published book on bravery are inspirational. She has sparked a worldwide conversation on how we’re raising our girls. These days it’s easy to feel that “no news is good news” but maybe that’s why it’s more important than ever to find good news and share it.

Thanks,
Jessica and Tracy

On our channel


Joanna Track is an online marketing and media guru. An expert at creating newsletter’s that her audience can’t wait to open, she has built a number of successful companies. In this video we go behind the scenes of her latest venture, the Bullet, an online media publication that curates the daily news and gives you the highlights you need to know to stay informed.

What’s inspiring us



Reshma Saujani is the Founder of Girls Who Code, the international non profit working to close the gender gap. Reshma’s Ted talk, “Teach girls bravery not perfection” has more than four million views and has sparked a worldwide conversation about how we’re raising our girls.



Her newly released book “Brave not Perfect”, has had rave reviews. “From a very young age we tell our girls to smile pretty, play it safe and get all A’s”. To truly innovate, we cannot leave behind half of our population, she says. “I need each of you to tell every young woman you know to be comfortable with imperfection.” We loved this book and think you will too.



Another one of our favourite things is the Bullet. The world is going to hell. But reading about it shouldn’t be. Their daily newsletter rounds up the top news stories of the day into an easy-to-read, lighthearted digest. So what are you waiting for? Sign up for The Bullet, for a quick shot of daily news. Don’t miss your shot!

On September 17 we lost the legendary journalist, political commentator and best selling author, Cokie Roberts.  Cokie was inducted into the Broadcasting and Cable Hall of Fame and was cited by the American Women in Radio and Television as one of the 50 greatest women in the history of broadcasting. She was a role model to young women at a time when the field was dominated by men and for that and many other reasons we will be forever grateful.

On the blog



In this blog Joanna Track, Founder & Executive Publisher of the Bullet, an online media publication, debunks the notion that “email is dead”. In fact it might be your most valuable asset.

Meet our new ambassador

We are so excited to welcome our newest ambassadors, the Society of Beer Drinking Ladies! Co-founded by Erica Campbell and Jamie Dobbs, they host North America’s largest All Ladies Beer Festivals! Started in Toronto they now have chapters in Hamilton and Ottawa. To learn more about these amazing women and their upcoming events click here.

Todays LinkedIn tip by Shelly Elsliger is about adding multimedia to your story. A picture truly is worth a 1,000 words, especially when it comes to showcasing your work. LinkedIn lets you add photos, videos, and slideshow presentations to your profile summary…Read more

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