Blob Box – Interview with Eniye Okah

One of the members of our community recently made us aware of an amazing young female entrepreneur from England, Eniye Okah. She is the creator and CEO of Blob Box, a subscription self-care and period box, full of wonderful products to help you feel fresh and comfortable during your cycle. We were so impressed with what she had created, that we reached out to her to learn more. We are delighted to share a synopsis of our conversation.

She’s on Top
Can you tell us a little bit about your background? What were you doing before Blob Box?

Eniye
I’ve always wanted to be a buyer. I came from a buying background. I also went to university and I studied fashion buying and merchandising, and my thesis was based on a subscription box for maternity wear. I told my tutor I wanted to do my thesis on a subscription box for maternity wear, and she hated it. She’s like, you need to change your idea, change everything. I actually
thought she was crazy. I was like, how can you not see this I just feel like you always need to listen to your gut. If you want to pursue something, just grow with it and stick with it. I still believe that my dissertation was amazing. I think it would be so great for women who are pregnant. So yeah, that’s kind of how it started with me and lead to Blob Box.

She’s on Top
That’s so fascinating. How many of us have been told you can’t do it or you shouldn’t do it? Can you tell us about Blob Box? What it is, and how you started it?

Eniye
Blob Box is a period subscription box that is delivered straight to your door. It includes all your sanitary products or period products for the month. There’s pads, tampons and you can choose from reusable pads and menstrual cups; which is great for anyone that wants more sustainable products. It also includes self-care products that you can pamper yourself with when you’re on your period.

She’s on Top
So you create this amazing product. You have a great name. How did you go about getting it to market?

Eniye
So strangely, because I had done a dissertation on it, I had already done the research for myself years ago. I built my future for myself without even realizing. So I literally went back to my dissertation. I just googled and that’s how I found my supplier. When you start a
business, I feel like you go into it quite blindly. So my first box, I didn’t even know what really I was doing. I knew that I wanted products that worked. I knew I wanted dark chocolate because it helps on your period. I knew I wanted it to be healthy. I knew what brands I was looking for. I wanted people who are vegan to use the products. So there are so many things that play into it. I would say starting with a business plan, I regret not doing that. And I’m currently doing one right now.

She’s on Top
Did you use your own money to finance the project when you started or did you have investors?

Eniye
People think I’m some massive company with a warehouse. It’s just me and my bedroom and my spare bedroom. That’s where everything is. I had saved up some money to buy a house. I would suggest to anyone wanting to grow a business, they need to put money aside if they’re working. Even if it’s just a little bit you know, build that business. I would love to have an investor on board eventually.

She’s on Top
We love that point because it stresses something that we’ve found from a lot of entrepreneurs. You want to launch a product, you want to build something but it’s uncomfortable. Often you have to invest your own money or mortgage your house. You don’t have a choice. You’re originally from Nigeria and we were reading a little bit about your background and you talked about something there called period
poverty. Can you explain what that is?

Eniye
I was born in Nigeria and I moved to South Africa when I was about eight. Period poverty, I associate with not being able to afford products that you need. I associate period poverty with the kind of period poverty I went through in South Africa. I was able to buy period products but it was still expensive and they weren’t great. Every time I was on my period, I would always leak, and I went to a mixed school.I hated that when I was on my period, I knew I was going to bleed through my skirt and you could see it. And I would have to run to the toilet, use the soap in the bathroom and start washing my skirt and then blow it under the hairdryer. And I would be there for ages. And yeah, it was, it was terrible. It was the worst. That’s how I remember my period in South Africa.

She’s on Top
We noticed that 1% of your revenue goes back to “Free Periods”, which is a charity in England. It’s beautiful what you’ve created. An amazing product that’s helpful to a lot of women. It’s so thoughtful. It’s not just a product it’s about self care. So it becomes a celebration about an important part of a girl’s life. As opposed to something that is wrong or dirty or uncomfortable or hard to talk about. So where are you at now? What are next steps for you?

Eniye
I launched in December and people just like, Oh my God, I can’t believe you’re so new. I’m literally not even six months into the business. I am working on our next box. When we launched, we mostly got sales from the UK, but now we are getting sales from Ireland, which is great. People have been asking about when I’m building the next box, which is the summer box. I’m working on making it monthly because people have been asking me. Like a regular self-care regime. So that’s kind of what I’m working towards doing now.

She’s on Top
What do you see for the future of Blob Box

Eniye
Oh, do you know what I told someone? I’m like Blob Box is going to be the UK’s number one period box this year. The person I told that to, they laughed at me. I had a call with that person again last week, because something major has happened with Blob Box and they were like, “okay, you were right”. So that is what success looks like to me, when I don’t need to convince anyone. I believe in what I’m doing and I know where I’m going. I don’t need to prove to anyone, anything at all. I want it to be a household name for every woman and girl. To really help them build self care into their routine, or just introduce them to new products, they’ve not tried on their period. That’s what I want it to be.

She’s on Top
Well, you do not have to prove anything to us. We think you’re amazing. We just love what you’ve done. And you’re going to inspire so many people today who have an idea. And we just want to say thank you because this interview has been delightful and we’re going to be watching your journey.

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