#1. How to ignite your sales with selling expert Nikki Rausch, The Sales Maven



SUBSCRIBE: iTunes | Google Podcast | Spotify | Duration: 26:22

Are you convinced you are not a natural salesperson? Do you struggle to connect with possible prospects and clients? Can anyone sell?

If you answered yes to any of these questions, then you’ll want to listen to this podcast.
Nikki Rausch is the CEO and founder of “Sales Maven”, an organization dedicated to “authentic selling.” With 25+ years of experience selling to prestigious organizations like The Bill & Melinda Gates Foundation and NASA, Nikki shattered sales records and received “top producer” awards along the way. Today, entrepreneurs and small business owners hire Nikki to show them how to sell successfully and authentically.
In this conversation, we unpack the reasons why many of us struggle with sales. And good news, they are all solvable. Listen to get some invaluable tips and tricks from an expert.


Key Takeaways:
[4:28] Can anybody sell?
[6:01] How do you get over worthiness issues when it comes to selling?
[8:03] Selling as “issuing an invitation.”
[9:31] How to get over unconscious bias.
[10:18] How to match “the style” of the person you are selling to.
[12:16] Nikki shares an example of how you can add flexibility to your behavior for successful selling.
[15:06] How to tailor your emails to the person you are selling to.
[19:05] How do you sell to a corporation vs an individual?  Is it different selling a service vs a product?
[22:25] How do you deal with rejection?
[26:32] Nikki talks about her mentors.

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Learn more about Nikki Rausch
Nikki also has a podcast called Sales Maven which you can find on your favorite podcast platform. Sales Maven Podcast

You can also find her here:
Sales Maven on Facebook
Sales Maven on Instagram
Sales Maven on Linkedin
Sales Maven Website

Nikki has generously provided our viewers with this free e-book. Closing The Sale e-book

Nikki’s Books:
The Selling Staircase: Mastering the Art of Relationship Selling, Nikki Rausch
Buying Signals: Turn Casual Conversations into Sales, Nikki Rausch

Quotes:
“When you are selling it isn´t so much about you, but about the other person.”
“When you are selling you are issuing an invitation.”
“We buy from people we know we can trust.”
“Sales is about conversation, you need to talk with people, not at them.”