#4. Newsletter Do’s and Don’ts with Email Marketing Guru Joanna Track
| Duration: 37:07
Do you have a newsletter or are thinking about creating one? Are you curious about what a good newsletter looks like and how effective it can be for promoting your brand? Then you’ll want to listen to this weeks podcast with our friend and email marketing guru Joanna Track. As the Executive Publisher of The Bullet and Co-Founder and Chief Strategist of Newsworthy, Joanna knows firsthand how to create content that entertains, informs, and cuts through the noise. She gives us a step-by-step guide of how to create the perfect newsletter, how much you should pay to get subscribers, and best practices to keep your audience engaged and subscribed. She also lets us know how much she enjoys our newsletter which we took as a HUGE compliment. So if you haven’t done so already please subscribe to our newsletter here.
[3:05] Email is literally the only channel where a person has full control over what comes in it.
[4:40] The very first thing to determine when putting together a newsletter is your business objective.
[6:00] Three things a newsletter should do: educate, entertain, and enlighten.
[8:44] Branding doesn’t have to mean fancy or full of graphics — it means being on your brand!
[9:42] Keep your newsletter clean and simple. Almost all of us are inundated with messages, and your audience needs to get the message quickly and succinctly.
[12:09] If you have a lot of content, you can give people the option to read on for more.
[13:25] How do you grow your newsletter? Gaining subscribers has become more and more competitive and expensive, but it still is possible. After determining your business objective, it’s important in thinking about how much money and time you want to spend growing the audience.
[15:44] The good thing about paid search and ads is that they are quantifiable, and you can clearly see the results.
[19:33] Joanna talks about how The Bullet has changed and adapted through the pandemic.
[21:02] Joanna talks about the number of subscribers you need for advertisers, and why a great open rate can often mean more than a big subscriber count.
[23:44] Authenticity plus consistent action is important for subscribers to trust you.
[25:10] Document your objective and always go back to it.
[28:18] Joanna discusses the recent acquisition of her business from mogul Arlene Dickinson. She couldn’t be happier!
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“What are you giving to people to make it interesting? Make it interesting to somebody else. Don’t just make it for yourself.” – Joanna
“Authenticity leads to trust.” – Joanna
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